Appeals program

Projects for Fundraising

The Director of Advancement seeks advice annually from throughout the University to establish fundraising opportunities. These must be high priority projects and positions and must be evident from a reading of the relevant strategic plan.


The Director of Advancement ensure that gifts are correctly managed and reported to donors, as well as working with University staff to acknowledge gifts in appropriate fashions.

Annual Appeal

The Director of Advancement operates an Annual Appeal to secure unrestricted gifts as well as gifts for stated School and Faculty priorities.

Alumni and other constituents may give donations by cheque or credit card.

Students are also encouraged to consider a graduating class gift, via the Annual Appeal.

Major Gifts

Major gifts are generally those of $25,000 and more and which will not normally be given via the Annual Appeal. Major gifts are for specific projects and positions. Often a major gift opportunity will be funded by a single donor.

All fundraising by alumni networks is via the Annual Appeal.

Capital Campaigns

Capital campaigns are the outcome of strategic planning that has indicated a number of priority needs that could be addressed with fundraising. The fundraising opportunities are normally for significant sums. Campaigns may be for a single project, such as a building, or for a range of major initiatives including staff positions, scholarships, projects, construction, refurbishments and others.